Congratulations to our Americas Partner Award Winners!
On May 6, during Global Partner Summit at EMC World 2014 in Las Vegas, EMC recognized high-achieving Americas Solution Provider and Cloud Service Provider Partners with a Partner of the Year award!...
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Marketing Challenges? Let's Talk
When I started at EMC two years ago, the role of partner marketing for the Americas was in transition. I had a great team and an opportunity to start with an almost blank slate. We created a new...
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You never forget your first long-term marketing plan
I remember my first long-term plan like it was yesterday. I worked at a small software company that asked me to build a solution for an all-in-one product (software/server/storage/etc.) for small...
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Change: A constant in long-term marketing plans
In the last blog, I hammered the importance of crafting and maintaining a long-term marketing plan. Once written, it will probably be among your most important documents.But long-term plans are only as...
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